ABOUT
Daniel has experienced playing basketball at the junior international level (England) in FIBA competitions and at NCAA D1 programme, Monmouth University where he honed his craft and gained valuable experience.
He had the privilege of learning from some of the best basketball minds in the industry, including, Los Angeles Lakers Assistant Coach Phil Handy, European Legend Neven Spahija and Skill Development Trainer Chris Johnson, among others. These invaluable experiences have not only shaped Daniel's coaching philosophy but also contributed to the creation of his unique and innovative training style.
In the professional arena, Daniel recently made significant contributions as an assistant coach during the 2022/23 season with the Eurocup/BBL team, the London Lions. This invaluable experience has honed his coaching acumen and exposed him to the highest level of competition, ensuring that our training programs are always at the cutting edge of basketball development.
Beyond the London Lions, Daniel's journey has taken him to the prestigious Chinese Basketball Association (CBA), where he served as the Director of Player Development for esteemed teams such as the Shanghai Sharks, Liaoning Flying Leopards, and Guangzhou Long Lions. His work with these top-tier organizations has provided him with invaluable insights into player development at the highest echelons of the sport.
Moreover, Daniel's coaching endeavors have also taken him to the United States, where he made a significant impact at a renowned Prep School. This exposure to the American basketball system has enriched his coaching portfolio, bringing a diverse and well-rounded approach to our training programs.
From China and the USA to Senegal and England, he has lent his expertise to sports charities, organized and run coaches' clinics, and coached in schools catering to various age groups, from 6 to 20 years old.
Throughout his career, Daniel has worked with players at every level of the game, from budding talents to established professionals. Whether he's on an NBA assignment or providing personalized online programs for young aspiring 'hoopers', he approaches every endeavor with unwavering dedication and commitment.
With a wealth of experience, a passion for the game, and an unyielding desire to help players reach their full potential, Daniel continues to make a positive impact on the basketball community.
What to expect...
For each client Daniel works with he intricately breaks down their game and assess strengths, weaknesses and situations they will face on court.
The result is a carefully constructed and personalized workout package, combining bio-mechanical concepts with detailed and progressive skills breakdown.
In addition, Daniel plays NBA level 'mock' defense for players to visualize live game play and practice read and react situations.
Daniel takes pride in managing, mentoring and inspiring players of all ages and levels. He values personal growth (holistic), team work, leadership, resilience and relationship building and maintenance.
'Understanding & utilizing your body effectively is key when enhancing your on court skill set' - Daniel James
